Abercrombie & Fitch AWAY invites you to Simply Be – even if it's only for a few hours. Take a break, go somewhere else, and look around. Touching, breathing, smelling. Being in the now and enjoying each situation to feel, to taste, to connect. The new A&F fragrance is an invitation to Take Time to Live. THE MESSAGE - Take a moment to simply BE - here and now. No need to travel far. Not for long. It's just about developing and reconnecting with your senses... in an unexpected green space in the city.